We're delighted to reveal the stunning 2024 Ford RideLondon-Essex finisher’s medal made from recycled zinc alloy, supporting our commitment to establishing sustainable initiatives across all our events.
2024 Ford RideLondon-Essex 100 medal reveal
Finishers of the Ford RideLondon-Essex 100 event, as well as the 60 and 30-mile events, will receive the new-style medal, which is embossed with #WeRide.
Around 25,000 people will take part in the 2024 Ford RideLondon-Essex rides. There are still limited entries available for the 100-mile ride. Enter here to get your hands on the stunning zinc medal.
The benefits of using recycled zinc alloy include any leftover medals can be melted down and remade into new products, including metals, without any deterioration in the metal’s quality.
Zinc die-casting is more energy efficient manufacturing process compared to other metal die-casting processes, such as aluminium. The die casting of zinc alloys requires less energy to reach the melting temperature than other metals, contributing to further energy savings. This means lower greenhouse gas emissions and a reduction in the overall carbon footprint.