Taking on the Ford RideLondon-Essex 100 is not only an amazing cycling challenge – it’s also the ideal opportunity to raise money for charity. So whether you’re aiming for an ambitious fundraising goal or just need some ideas to help you get started, our top tips will set you on the road to success.

1. Create your online fundraising page

This is quick and easy to do, so start early – research suggests that fundraising pages that are created earlier will raise more on average than those left to the last minute.

2. Personalise your page

Tell your story of why you’re taking part, and your personal connection to the charity you’re fundraising for. Add photos and updates throughout your fundraising journey to keep your donors up to date and engaged.

3. Set a target

Make sure you set a target so all your potential donors can see what you want to achieve. The average amount each participant raised at RideLondon in 2019 was £800, so aim high!

4. Ask about matched giving

If you work for an employer, ask your HR or your Corporate Social Responsibility team if they operate a matched giving scheme. At their most generous, these schemes can double what you raise, but this does vary from company to company – however, it’s definitely worth asking for a potentially big boost to your fundraising.

5. Host an event

It’s not always easy to ask people to sponsor you, so why not offer your friends and family something in return? This could be a quiz night (virtual or in person), curry (or whatever your favourite food is!) night, or a clothes swap, all in the name of raising awareness and money for your chosen cause.